Yay! Just tried again and it's been accepted. Thanks!!

(but thanks anyway for the advice)

Tried again but still no joy:
'You have entered an invalid code or added it in an incorrect format (remove all spaces). For GIFT CARD and LOYALTY REWARD VOUCHERS you will need to add via the payment page. For SPARKS customers your promotions and points are automatically applied. To add your SPARKS card go to My Account (Sparks Page).'

It does work, it is just temperamental. If you go back out of your basket and in again it should apply. Worked for me earlier.

Bought it for my three year old who has an obsession with teddies....and Peppa. She's going to freak on Xmas day and I'm pretty sure she will get her money's worth from it

£40.50 with the 9VV9-LLGY-D5C4 code. An extravagant gift maybe but my four year old daughter will love this.

I want to buy this for my youngest but I already bought a giant unicorn for my middlest... If I keep buying all these giant things my other half will actually quite literally kill me :neutral_face:

Bought one for my daughter at full price and although very expensive, makes it worth every penny when the little one has a giggle with it in the corner of the room.

I hate all these ginormous teddy bears - my son was bought one a couple of years ago and it just sits in the corner of his bedroom, too big to be played with. £45 is still too much money to spend on a teddy bear imo - unless you have more money than sense.