Just get a 390 not much more this card is not worth it if you want it to last

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AMD have a terrible past in pushing new graphics technology.

I remember you screaming off the rooftops about how amazing mantle would be. Nope!

Next tech? Async compute?

Maybe when you actually make a prediction that holds up we will listen to your advice.

Sorry. Didn't read the full quote. You're right.

Poor comment when people look to the futre , not the past.

Along with all that went before when ATI included tech that turned out to be utterly useless...

I have no idea about the low end as I wouldn't really consider a card under £150 but:

The 970 is a better card than the 390 at the same price point. Yes, if you can get a 20% discount on a decent 390 compared to a 970 it's a good deal but at price parity it just isn't.

The 980 is better than anything AMD has up to Fury and Fury is stupidly overpriced and seems to be pretty bad for anything under 1440p, maybe even 4k. Since none of the cards are really capable of 4k without crossfire/SLI at good frame rates it's a moot point.

I'm no Nvidia fanboy, my last cards were Radeon x1950 pro>HD 4770>2x HD 6870>2x7950 and I have been waiting to upgrade away from my aging 7950s but AMD is not competing at the moment on performance. They have chucked an extra 4GB of RAM on a card that didn't need it and jacked the price up £100 - they have fallen a bit now I know but when released the 390(x) had a huge jump for a bit of extra RAM and some measly clock gains. Most performance increase came from the new drivers as could be seen once the old cards got the same driver update.

Please note: I don't like Nvidia from a moral/ethical viewpoint, and if you avoid them on that basis then fine - same with Intel and their shady practices - but be up front and don't pretend it's about performance.

Its about the tech, not the brand.
You'll see.
:-)

I heard Nvidia are trying to shift these quick before ashes of the singularity beta is released - the first DX12 title on the 22nd of this month.

The price is now £185.99 (week only offer).

I deny that. AMD's cards beat Nvidia's at most price points below the 980 Ti/Fury X. The 950 beats out the R7 370 (yet also costs more), but the 380 is a better deal than the 960 and the 390 a better deal than the 970. The 980 is an interesting one, because it could be compared to either the 390X or Fury depending on what model you buy, which leaves it either slightly ahead or moderately behind. Generally the decent models are closer to Fury prices, temporary deals aside, and I know which I'd be buying out of those two.

I don't really like Nvidia's business practices but buy a card based on today's performance, to do anything else is just guesswork.

A lot of people were saying buy AMD because the GPU part of the APUs in the new consoles are AMD and they will get better performance. It's pretty obvious now that that never materiliased and no one knows right now how important async compute will be in the next year. There's an equally good chance it will take either:
Years to take off
Will not be utilised because Nvidia doesn't support it
Gameworks will gimp it
I haven't bought a Nvidia card since an FX5200 but you can't deny that their offerings (aside from a few temporary deals) are just better than AMD at the moment in most cases.

Yes, all 970 cards are.
Moredisturbing is that all Nvidia GPU's do not offer Asynchronous compute which is one of the bigger DX12 / Windows 10 additions - hence Nvidia offloading their GPU's cheap.If I were considering a new GPU I would hold fire and wait until a few DX12 title hit the shelves. Their should be three or four by early next year when Deus Mankind arrives.
Ashes of the singularity arrives on the 22nd October (as a steam beta - can be improved) and is the first.

All 970's only have 3.5GB full speed GDDR5 ram. Hit the final .5 ram and a wreck will unfold.

thats going in my basket will cop when the benefits come through

And before I get accused of bashing for no reason here is a quick snap of my specs *points to gpu*.

"new GTX970 4GB cards for ~£230 delivered these days" Are they not the affected cards?

I'm normally a fan of the Lightning cards, but not sure this one is worth the extra cash over the normal Gaming model that is also on sale. The third fan does nothing useful and it's a bit noisy compared to the Gaming. Not terrible, but not worth the premium.

Not quite as good a deal as the 770 the other day. Not when you can get new GTX970 4GB cards for ~£230 delivered these days if you look in the right places.

Another ~£20 more for one of those is a much better deal, not least for the extra memory and fair speed advantage (a good 15+ percent.)

It's an nVidia card. You'll regret buying anything without a current gen denomination heading up the model number.
You can be sure that once the next gen cards come out that they will slowly make the 9 series cards obsolete in some stupid manor.

Just get a 390 not much more this card is not worth it if you want it to last